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Future Pet





Meau





Featured: Prêmio Bornancini de Design 2020
Creative Directors Fernando Andreazi, Pedro Mattos
Director of Flow Cacau Chaves
Coordinators Giovana Marques (Strategy), Regys Lima (Design)
Creative leader Camilla Mattos
Creative Team Pedro Alamorim, Satsuki Arakaki, Tamires Mazzo
Motion Guilherme Paulino
The challenge was to show that love and fun have no boundaries. So, we created the manifesto, brand concept, verbal expression, visual identity, illustrations, and animations. All to emphasize that the new Petlove is for all kinds of pets and all kinds of love.
We also developed strategy, copywriting, and visual identity for two other exclusive Petlove brands: the playful boldness
of Future Pet, and the eternally caring Meau.
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